MemberPulse

UJ-S-012: Receive and Manage Directory Leads

Sponsor receives and manages leads from directory inquiries

Journey Overview

AttributeValue
Journey IDUJ-S-012
ActorSponsor Admin
GoalReceive and follow up on member inquiries
TriggerMember contacts company through directory
OutcomeLead captured and processed

Preconditions

  • Sponsor has directory listing
  • Lead capture enabled for listing
  • Sponsor portal access

Journey Flow

flowchart TD
    A[Member submits inquiry] --> B[Lead created]
    B --> C[Sponsor notified]
    C --> D[Sponsor views lead]
    D --> E[Review lead details]
    E --> F{Follow up action}
    F -->|Contact| G[Respond to lead]
    F -->|Archive| H[Archive lead]
    F -->|Export| I[Export to CRM]
    G --> J[Update lead status]
    J --> K[Track outcome]

Detailed Steps

  1. Receive Lead Notification

    When member contacts company:

    Email Notification:

    Subject: New Lead from Member Directory
    
    Hi Acme Team,
    
    You have a new inquiry from a member:
    
    Name: John Smith
    Email: john@company.com
    Phone: 0412 345 678
    Company: ABC Corporation
    
    Subject: Request Quote
    Message: "We're interested in your consulting 
    services for our digital transformation project..."
    
    [View Lead in Portal]
    [Reply to Lead]
  2. Access Leads Dashboard

    Navigate to Leads:

    ┌─────────────────────────────────────────────────────────────┐
    │ Directory Leads                                    🔔 3 New │
    ├─────────────────────────────────────────────────────────────┤
    │                                                             │
    │ Filter: [All Status ▼] [This Month ▼] [All Sources ▼]      │
    │                                                             │
    │ ┌─────────────────────────────────────────────────────────┐ │
    │ │ 🔵 NEW                                                  │ │
    │ │ John Smith • ABC Corporation                            │ │
    │ │ Subject: Request Quote                                  │ │
    │ │ Received: 2 hours ago                                   │ │
    │ │ [View] [Quick Reply] [Mark as Read]                     │ │
    │ └─────────────────────────────────────────────────────────┘ │
    │                                                             │
    │ ┌─────────────────────────────────────────────────────────┐ │
    │ │ 🟡 IN PROGRESS                                          │ │
    │ │ Sarah Johnson • XYZ Inc                                 │ │
    │ │ Subject: Partnership Opportunity                        │ │
    │ │ Received: 2 days ago • Last contact: Yesterday          │ │
    │ │ [View] [Update Status]                                  │ │
    │ └─────────────────────────────────────────────────────────┘ │
    │                                                             │
    │ ┌─────────────────────────────────────────────────────────┐ │
    │ │ 🟢 CONVERTED                                            │ │
    │ │ Mike Chen • Tech Solutions                              │ │
    │ │ Subject: General Inquiry                                │ │
    │ │ Received: 1 week ago • Converted: 3 days ago            │ │
    │ │ [View]                                                  │ │
    │ └─────────────────────────────────────────────────────────┘ │
    │                                                             │
    └─────────────────────────────────────────────────────────────┘
  3. View Lead Details

    Click to view full lead:

    ┌─────────────────────────────────────────────────────────────┐
    │ Lead Details                                                │
    ├─────────────────────────────────────────────────────────────┤
    │                                                             │
    │ Contact Information                                         │
    │ ──────────────────                                          │
    │ Name: John Smith                                            │
    │ Email: john@company.com                                     │
    │ Phone: 0412 345 678                                         │
    │ Company: ABC Corporation                                    │
    │ Position: Operations Manager                                │
    │ Location: Sydney, NSW                                       │
    │                                                             │
    │ Inquiry Details                                             │
    │ ───────────────                                             │
    │ Subject: Request Quote                                      │
    │ Received: March 15, 2025 at 10:30 AM                        │
    │ Source: Member Directory                                    │
    │                                                             │
    │ Message:                                                    │
    │ ┌─────────────────────────────────────────────────────────┐ │
    │ │ We're interested in your consulting services for our    │ │
    │ │ digital transformation project. We're a mid-sized       │ │
    │ │ company looking to modernize our operations. Could we   │ │
    │ │ schedule a call to discuss?                             │ │
    │ └─────────────────────────────────────────────────────────┘ │
    │                                                             │
    │ Member Profile                                              │
    │ ──────────────                                              │
    │ Membership: Professional (Active since 2022)                │
    │ Interests: Digital Transformation, Operations               │
    │ Events Attended: 5                                          │
    │ [View Full Profile] (if permitted)                          │
    │                                                             │
    │ Status: [New ▼]                                             │
    │ Notes: [Add notes...                              ]         │
    │                                                             │
    │ [Reply via Email]  [Export to CRM]  [Archive]               │
    │                                                             │
    └─────────────────────────────────────────────────────────────┘
  4. Update Lead Status

    Track lead progress:

    StatusDescription
    NewUnread lead
    ReadViewed but no action
    In ProgressBeing followed up
    ContactedOutreach made
    Meeting ScheduledCall/meeting booked
    Proposal SentQuote provided
    ConvertedBecame customer
    LostDid not convert
    ArchivedNo longer active
  5. Respond to Lead

    Reply options:

    Via Platform:

    • Click "Reply via Email"
    • Compose response
    • Sent from sponsor email (or system)

    Externally:

    • Copy email address
    • Reply from company email
    • Update status manually
  6. Export to CRM

    Push lead to external CRM:

    • Salesforce integration
    • HubSpot integration
    • CSV export
    • Manual entry with copied details

Lead Analytics

┌─────────────────────────────────────────────────────────────┐
│ Lead Statistics - March 2025                                │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│ Total Leads: 28                                             │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ ████████████████░░░░ 80% Response Rate                 │ │
│ └─────────────────────────────────────────────────────────┘ │
│                                                             │
│ By Status:                                                  │
│ • New: 3                                                    │
│ • In Progress: 8                                            │
│ • Converted: 12                                             │
│ • Lost: 5                                                   │
│                                                             │
│ Conversion Rate: 42.8%                                      │
│ Avg Response Time: 4.2 hours                                │
│                                                             │
│ [Download Report]                                           │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Acceptance Criteria

Frontend

  • Leads dashboard with filtering
  • Lead detail view
  • Status management
  • Reply functionality
  • Notes/activity log
  • Lead analytics
  • Export options
  • Real-time notifications

Backend

  • GET /api/sponsor/leads - List leads
  • GET /api/sponsor/leads/{id} - Lead details
  • PUT /api/sponsor/leads/{id} - Update status
  • POST /api/sponsor/leads/{id}/notes - Add note
  • POST /api/sponsor/leads/export - Export leads
  • Email notification service

Permissions

  • Sponsors can only see their own leads
  • Lead data respects member privacy settings

Business Rules

  • New lead notification sent immediately
  • Response time tracked
  • Lead data retained per policy
  • Member consent honored

Error Handling

  • Email send failures logged
  • CRM sync failures notified

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