Sponsor PortalJourneys
UJ-S-005: Create and Manage Ad Campaign
Sponsor creates and manages advertising campaigns
Journey Overview
| Attribute | Value |
|---|---|
| Journey ID | UJ-S-005 |
| Actor | Sponsor Admin |
| Goal | Create and manage ad campaigns for visibility |
| Trigger | Sponsor wants to promote products/services |
| Outcome | Campaign running and generating impressions |
Preconditions
- Sponsor has active sponsorship tier
- Campaign credits available (if credit-based)
- Ad placements configured by organization
Journey Flow
flowchart TD
A[Access Campaigns] --> B[Click Create Campaign]
B --> C[Set campaign details]
C --> D[Select placements]
D --> E[Upload creative assets]
E --> F[Set budget/schedule]
F --> G[Review and submit]
G --> H{Auto-approve?}
H -->|Yes| I[Campaign active]
H -->|No| J[Pending approval]
J --> K[Admin reviews]
K --> I
I --> L[Monitor performance]Detailed Steps
- Access Campaign Management
Navigate to Campaigns:
- Sponsor Portal → Campaigns
- Dashboard → "Create Campaign" widget
- Create New Campaign
Campaign creation form:
┌─────────────────────────────────────────────────────────────┐ │ Create Campaign │ ├─────────────────────────────────────────────────────────────┤ │ │ │ Campaign Details │ │ ──────────────── │ │ │ │ Campaign Name * │ │ [Spring Product Launch ] │ │ │ │ Campaign Objective │ │ ○ Brand Awareness (impressions) │ │ ● Lead Generation (clicks) │ │ ○ Event Promotion │ │ │ │ Landing Page URL * │ │ [https://acme.com/spring-offer ] │ │ │ │ Campaign Description │ │ [For internal tracking purposes ] │ │ │ └─────────────────────────────────────────────────────────────┘ - Select Ad Placements
Choose where ads appear:
┌─────────────────────────────────────────────────────────────┐ │ Select Placements │ ├─────────────────────────────────────────────────────────────┤ │ │ │ Available Placements: │ │ │ │ ☑ Homepage Banner (728x90) │ │ Premium visibility • Est. 5,000 impressions/month │ │ Credits: 100/month │ │ │ │ ☑ Event Listings Sidebar (300x250) │ │ High engagement • Est. 3,000 impressions/month │ │ Credits: 75/month │ │ │ │ ☐ Resource Library Banner (728x90) │ │ Contextual • Est. 2,000 impressions/month │ │ Credits: 50/month │ │ │ │ ☐ Email Newsletter │ │ Direct reach • Est. 10,000 recipients │ │ Credits: 150/send │ │ │ │ Selected: 2 placements │ │ Total Credits: 175/month │ │ │ └─────────────────────────────────────────────────────────────┘ - Upload Creative Assets
Upload ad images:
┌─────────────────────────────────────────────────────────────┐ │ Creative Assets │ ├─────────────────────────────────────────────────────────────┤ │ │ │ Homepage Banner (728x90) * │ │ ┌─────────────────────────────────────────────────────────┐ │ │ │ [Preview of uploaded banner] │ │ │ │ spring-banner-728x90.png │ │ │ │ [Change] [Remove] │ │ │ └─────────────────────────────────────────────────────────┘ │ │ Requirements: 728x90px, PNG/JPG, max 150KB │ │ │ │ Event Sidebar (300x250) * │ │ ┌─────────────────────────────────────────────────────────┐ │ │ │ [📷 Upload Image] │ │ │ │ Drag & drop or click to upload │ │ │ └─────────────────────────────────────────────────────────┘ │ │ Requirements: 300x250px, PNG/JPG, max 100KB │ │ │ │ Ad Copy (for all placements) │ │ Headline: [Discover Our Spring Collection ] │ │ CTA Text: [Learn More ] │ │ │ └─────────────────────────────────────────────────────────────┘ - Set Budget and Schedule
Configure campaign timing:
┌─────────────────────────────────────────────────────────────┐ │ Budget & Schedule │ ├─────────────────────────────────────────────────────────────┤ │ │ │ Campaign Schedule │ │ Start Date: [March 15, 2025 ] │ │ End Date: [April 15, 2025 ] or ☐ Run indefinitely │ │ │ │ Credit Budget │ │ Your Balance: 500 credits │ │ Campaign Cost: 175 credits/month │ │ Duration: 1 month │ │ Total Cost: 175 credits │ │ │ │ ☐ Pause campaign when budget depleted │ │ ☑ Notify me when 75% budget consumed │ │ │ └─────────────────────────────────────────────────────────────┘ - Review and Submit
Campaign summary:
┌─────────────────────────────────────────────────────────────┐ │ Review Campaign │ ├─────────────────────────────────────────────────────────────┤ │ │ │ Campaign: Spring Product Launch │ │ Objective: Lead Generation │ │ URL: https://acme.com/spring-offer │ │ │ │ Placements: │ │ • Homepage Banner (728x90) │ │ • Event Listings Sidebar (300x250) │ │ │ │ Schedule: March 15 - April 15, 2025 │ │ Cost: 175 credits │ │ │ │ ☐ I confirm assets comply with advertising guidelines │ │ │ │ [Save Draft] [Submit for Approval] │ │ │ └─────────────────────────────────────────────────────────────┘ - Campaign Active
After approval:
- Campaign goes live
- Ads displayed in selected placements
- Impressions and clicks tracked
- Credits deducted
Campaign Management
Campaign Dashboard
┌─────────────────────────────────────────────────────────────┐
│ My Campaigns │
├─────────────────────────────────────────────────────────────┤
│ │
│ Spring Product Launch 🟢 Active │
│ March 15 - April 15, 2025 │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ Impressions: 12,450 │ Clicks: 342 │ CTR: 2.75% │ │
│ │ Credits Used: 87/175 │ Remaining: 88 │ │
│ └─────────────────────────────────────────────────────────┘ │
│ [View Details] [Pause] [Edit] │
│ │
│ Winter Webinar Series ⏸️ Paused │
│ Ended: February 28, 2025 │
│ [View Report] [Clone] [Archive] │
│ │
└─────────────────────────────────────────────────────────────┘Campaign Analytics
| Metric | Description |
|---|---|
| Impressions | Times ad was displayed |
| Clicks | Times ad was clicked |
| CTR | Click-through rate |
| Leads | Form submissions from landing page |
| Cost | Credits consumed |
Related Entities
Related Journeys
Acceptance Criteria
Frontend
- Campaign creation wizard
- Placement selection with previews
- Creative asset upload with validation
- Budget/schedule configuration
- Campaign dashboard
- Performance analytics
- Pause/resume functionality
Backend
-
POST /api/sponsor/campaigns- Create campaign -
PUT /api/sponsor/campaigns/{id}- Update campaign -
POST /api/sponsor/campaigns/{id}/pause- Pause -
GET /api/sponsor/campaigns/{id}/stats- Analytics - Ad serving integration
- Credit tracking
Permissions
- Sponsor admins can manage their campaigns
- Organization approves campaigns (if required)
Business Rules
- Credits validated before activation
- Asset dimensions enforced
- Content guidelines checked
- Schedule validated
Error Handling
- Asset validation errors
- Insufficient credits warning
- Approval rejection feedback