Sponsorship Management
Create and manage sponsorship tiers and opportunities
Create sponsorship tiers, manage sponsor relationships, and track sponsorship revenue.
Capabilities
| Action | ROLE_CLIENT_ADMIN | ROLE_CLIENT_USER |
|---|---|---|
| View sponsors | ✅ | ✅ |
| Create tiers | ✅ | ❌ |
| Manage sponsors | ✅ | ❌ |
| View revenue | ✅ | ✅ |
Features
Sponsorship Tiers
Create fully configurable tiers with varying benefits (Bronze/Silver/Gold/Platinum are common examples).
Tiers typically configure:
- Tier name and pricing
- Included benefits (widgets, ads, job posts, directory placement, offers)
- Max sponsors per tier (optional)
- Start/end duration (or renewal cadence)
Example tier set:
| Tier | Example Benefits |
|---|---|
| Platinum | All events, premium placement, full analytics |
| Gold | Select events, standard placement |
| Silver | Limited events, basic placement |
| Bronze | Single event sponsorship |
Acceptance Criteria
Frontend
- UI supports the workflows described in this feature.
Backend / API
- Backend behavior supports this feature as documented.
Permissions
- Access is restricted per the Capabilities matrix on this page (or equivalent role rules).
Business Rules
- All business rules for this feature are enforced.
Error Handling
- Error states return clear messages and appropriate HTTP status codes.
Tier Configuration
- Tier name and price
- Benefits list
- Maximum sponsors per tier
- Display order
- Auto-event assignment rules
If sponsorship credits are enabled, tiers can also define:
- Included credits on purchase/renewal
- Credit cost multipliers (e.g. discounted ad rates for higher tiers)
Acceptance Criteria
Frontend
- UI supports the workflows described in this feature.
Backend / API
- Backend behavior supports this feature as documented.
Permissions
- Access is restricted per the Capabilities matrix on this page (or equivalent role rules).
Business Rules
- All business rules for this feature are enforced.
Error Handling
- Error states return clear messages and appropriate HTTP status codes.
Expression of Interest (EOI)
Sponsors can submit an Expression of Interest (EOI) in two common contexts:
- General sponsorship ("I want to become a sponsor")
- Event-specific sponsorship ("I want to sponsor Event X")
Expected behavior:
- Public or sponsor-portal EOI form
- Admin notification on submission
- EOI tracking and follow-up (approve/deny/pending)
- When approved, the sponsor is linked to a tier and a sponsorship start/end date is generated
Acceptance Criteria
Frontend
- Sponsors can submit an EOI (general and event-specific).
- Admin UI lists EOIs with requested tier and (if applicable) the requested event.
Backend / API
- EOI submissions are persisted and can be approved/denied.
Permissions
- EOIs can be approved/denied by
ROLE_CLIENT_ADMINonly.
Business Rules
- Approved EOIs create (or update) the sponsor relationship and tier assignment.
Error Handling
- Invalid submissions return field-level errors.
Sponsorship Credits
Sponsorship credits can be used as a prepaid balance for sponsor activities (most commonly ads/widgets).
Typical flow:
- Sponsors have a credit balance
- Creating an ad calculates a credit cost based on placement + date range
- When an ad is approved and goes live, credits are deducted
- Sponsors can purchase credit top-ups (invoice + payment)
Acceptance Criteria
Frontend
- Admin UI shows sponsor credit balances and credit purchase history.
Backend / API
- Credit balance changes are auditable (ledger entries).
Permissions
- Only
ROLE_CLIENT_ADMINcan adjust credits manually.
Business Rules
- Sponsors cannot run ads that exceed their available credit balance.
Error Handling
- Insufficient credit errors are clear and actionable.
Member Offers (Benefits Directory)
Depending on tier configuration, sponsors can create member offers (discounts/deals) that appear in a member-facing benefits/offers directory.
Offers typically include:
- Offer name + description
- Link/CTA URL
- Optional image
- Eligibility rules (tier gating, active date range)
Acceptance Criteria
Frontend
- Sponsor UI can create/edit offers when their tier allows it.
- Member UI shows active offers with sponsor attribution.
Backend / API
- Offers are stored and filtered to active/eligible members.
Permissions
- Only sponsors (and client admins) can manage offers for their sponsor account.
Business Rules
- Offers are visible only while the sponsor is active and within any configured dates.
Error Handling
- Invalid offer payloads return field-level errors.
Implementation Contracts
Backend (API)
GET /api/sponsorship/tiers # List tiers
POST /api/sponsorship/tiers # Create tier
PUT /api/sponsorship/tiers/{id} # Update tier
DELETE /api/sponsorship/tiers/{id} # Delete tier
GET /api/sponsorship/eoi # List EOIs
PUT /api/sponsorship/eoi/{id}/status # Update EOI status
GET /api/sponsorship/sponsors # List sponsors
POST /api/sponsorship/sponsors # Add sponsor
GET /api/sponsorship/sponsors/{id}/credits # Credit balance + ledger
POST /api/sponsorship/sponsors/{id}/credits/purchase # Initiate credit top-up
GET /api/sponsorship/offers # List offers
POST /api/sponsorship/offers # Create offer
PUT /api/sponsorship/offers/{id} # Update offer
DELETE /api/sponsorship/offers/{id} # Archive offer