MemberPulse
Client PortalDirectory

Directory Analytics

Analytics and reporting for business directory performance

Track directory engagement, company visibility, and lead generation metrics.

Key Metrics

Total Listings
Active companies
Profile Views
Total views
Leads Generated
Contact submissions
Search Queries
Directory searches

Reports

Engagement Report

  • Views per listing
  • Search appearances
  • Click-through rates

Acceptance Criteria

Frontend
  • Engagement Report workflow is implemented in the UI as described.
Backend / API
  • Backend behavior supports Engagement Report as documented.
Permissions
  • Access is restricted per the Capabilities matrix on this page (or equivalent role rules).
Business Rules
  • All business rules for this feature are enforced.
Error Handling
  • Error states return clear messages and appropriate HTTP status codes.

Lead Report

  • Leads by company
  • Conversion rates
  • Response times

Acceptance Criteria

Frontend
  • Lead Report workflow is implemented in the UI as described.
Backend / API
  • Backend behavior supports Lead Report as documented.
Permissions
  • Access is restricted per the Capabilities matrix on this page (or equivalent role rules).
Business Rules
  • All business rules for this feature are enforced.
Error Handling
  • Error states return clear messages and appropriate HTTP status codes.

Category Performance

  • Popular categories
  • Category growth
  • Search trends

Acceptance Criteria

Frontend
  • Category Performance workflow is implemented in the UI as described.
Backend / API
  • Backend behavior supports Category Performance as documented.
Permissions
  • Access is restricted per the Capabilities matrix on this page (or equivalent role rules).
Business Rules
  • All business rules for this feature are enforced.
Error Handling
  • Error states return clear messages and appropriate HTTP status codes.

Features

Directory Analytics

Acceptance Criteria

Frontend
  • UI supports the workflows described in this feature.
Backend / API
  • Backend behavior supports this feature as documented.
Permissions
  • Access is restricted per the Capabilities matrix on this page (or equivalent role rules).
Business Rules
  • All business rules for this feature are enforced.
Error Handling
  • Error states return clear messages and appropriate HTTP status codes.

Implementation Contracts

Backend (API)

GET /api/directory/analytics/summary         # Summary metrics
GET /api/directory/analytics/engagement      # Engagement report
GET /api/directory/analytics/leads           # Lead report
GET /api/directory/analytics/categories      # Category performance
POST /api/directory/analytics/export         # Export report

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